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Swedish style is everywhere from their hip and cool cities, scenic rural landscapes of red barns, woodstacks piled high, dense pine forests and green fields lined with lupins.

Wander the narrow and winding streets of Stockholm’s old city with its different coloured buildings, be awe-struck by the 17th Century preserved ship found in the harbour and take in a bit of pop culture at the ABBA Museum.

Summer time is long lazy days, berry picking, mid-summer festivals dancing around maypoles, strawberry shortcake and outdoor activities. Venturing north in winter becomes wonderfully wild, with dog sledding under stars, serene snowshoe walks through dense fir forests, and maybe a sauna for an authentic experience.